The growing gap between, on the one hand, the interest in and need to expand financial literacy, and, on the other, the lack of adequate tools to do so.

In the first quarter of 2023, the Bank of Italy conducted a survey of 5,372 young adults aged 18 to 34. The findings revealed that 90.5% of them expressed interest in improving their economic and financial knowledge.

The same survey conducted by the Bank of Italy highlighted critical gaps in financial skills and money management habits. 69.9% of respondents answered incorrectly to questions on compound interest, while 51.6% failed those on inflation.

According to the BlackRock and YouGov People & Money study from October 2024, despite growing interest in investing, substantial barriers to entry persist. 56% of non-investors under 35 cite the lack of financial literacy as the main reason for not participating in the markets.